Social Media Marketing Strategy
Social Media Marketing refers to online marketing through the use of social networking sites and applications that enable companies and organizations to interact, share content with their audiences, build followers, and manage their online reputation.
A meaningful social media presence is different for every company, and this is one of the biggest online marketing challenges we help our clients overcome. Understanding the best way for your brand to function on Facebook, YouTube, Twitter and Google + is the key to effectively reaching a targeted group of the millions of users — and incentivizing them to interact with your brand.
Is Social Media Marketing Right for Your Business?
Even if you are unsure about how your brand fits into the social media scene, Quest Fore can help you develop a strategy that works toward your overall goals. Many of our clients have concerns about this relatively new media. For example, does social media present an open forum for negative comments? While social media sites like Facebook and Twitter are driven by users’ ability to freely interact with brands, it also presents ample opportunity for companies to:
- Gather data/feedback from existing and potential customers
- Increase interaction with consumers
- Improve customer service
- Bolster positive public relations
Simply learning how to best communicate on these sites can deliver a return on investment. And furthermore, by developing a strategic social media marketing plan with Quest Fore, our process will help you:
- Gauge how your target audience is functioning on these sites
- Create targeted social media content and campaigns
- Push content effectively through integrated social media channels
- Gather feedback from customers
- Improve SEO
Social Media and SEO
Social media is an integral part of search engine optimization (SEO). Our strategic team can help you create and implement strategies that take advantage of the search engines’ focus on content that is featured on social media sites. Simply put, your rankings in search results are linked directly to social media content, and if search engines like Google and Bing are not able to link your site to content on Facebook, Twitter, Google + and YouTube, your site may be overshadowed by the competition.
In the end, exploring the various social media opportunities at your disposal will not only make your brand more relevant, but the results will help determine how you can best reach an audience and best allocate your marketing dollars.