December 9, 2011
Quest Fore Receives Marketer of the Year Award
Quest Fore yesterday received a prestigious Marketer of the Year Award from the Pittsburgh Chapter of the American Marketing Association (AMA). The South Side-based marketing firm was recognized in the category of public relations and advertising firms.
All winners, including Quest Fore, were honored at the Marketer of the Year Awards Ceremony at LeMont Restaurant on Mount Washington. The region's top creative firms and marketing departments were represented at the event.
"We are proud and honored to receive this award from the AMA," said Ken Cuccinelli, President and CEO of Quest Fore. "We have to be able to deliver on our promise of providing the absolute best strategic marketing support there is, and, in addition to producing great work every day, this helps us do that."
The prestige of the recognition is unique: The Marketer of the Year Awards are the region's only results-based marketing competition. Thus, Quest Fore was chosen as the winner for its measurable successes in executing several self-promotional initiatives, including the redesign of questfore.com; the implementation of new sales strategies and tactics; establishing a trade show presence at conferences like this year's Energy, Inc.; developing new promotional materials, marketing collateral and advertising; and building an increasingly dynamic social media presence, including holding a Facebook contest offering marketing support to startup companies.
In addition to client expansion, improved sales lead generation and increased website traffic, the Marketer of the Year win is supported by Quest Fore's internal growth over the past year. Since the beginning of 2011 - a time when cutbacks and layoffs have plagued the marketing industry - Quest Fore has nearly doubled its staff. "In spite of the economy," said Cuccinelli, "by being aggressive when opportunities arose and patient at times when it was necessary, we've been able to create jobs at Quest Fore, and most importantly, help our clients grow and prosper, too."