Iron City Amber Lager Product Launch

When Pittsburgh Brewing Company was ready to launch their new beer, Amber Lager, under the Iron City name, Quest Fore had to put a fresh spin on a brand with 150 years of heritage. In developing the branding, packaging, marketing collateral and advertising for Amber Lager, we made sure our creative execution leveraged Iron City's brand equity, but shed a modern and refined light on the new product. The result is a look and feel that is fresh, welcoming, and communicates quality - all while maintaining the heritage of the popular Iron City brand.