Copywriting is the writing of words (copy) for the purpose of selling, marketing and promotion of a product, service, business, opinion or idea. It is an art of persuasion that uses many media forms, including traditional broadcast, print, website, and social media.
Copywriters must know the audience they are trying to reach. Know what they care about. Know what moves them. And then communicate those messages in an intriguing and engaging manner. Sounds easy? It isn’t. In today’s world, where people are exposed to tens of thousands of messages every day, consumers are weary of marketers. Reaching those hardened audiences can be very challenging, to say the least. Today’s copywriters must be masters of many media forms and be able to write everything from ads to website content to blogs and case studies.
Our writers have vast experience in writing for a wide range of clients, including health care, technology, foodservice, banking, non-profits and industrial trades. Whether working alone or hand-in-hand with our designers and strategic planners, Quest Fore's writers can accurately and concisely convey vivid messages that are both creative and strategic.
Areas of writing expertise include:
- Advertising Campaign Concepts
- Capabilities Collateral
- Case Histories
- Corporate Invitations
- Email Campaigns
- Magazine and Newsletter Articles
- News Releases and Press Kits
- Online Advertising
- Outdoor Advertising
- Product Brochures
- Radio Commercials and Live Radio Reads
- Television Commercials
- Tradeshow Collateral
- Video Scripts
- Website Content