Barry Callebaut Announces Search for the Nation's Best Chocolatier
Quest Fore helps create a contest that awards those with a passion for chocolate.
One of the world's largest chocolate makers, Barry Callebaut, decided to hold a contest for professional chefs and culinary students who have a passion for chocolate. The Cacao Barry L'Art du Chocolatier Challenge was created, and Quest Fore helped develop and promote the foodservice contest.
Quest Fore first created a microsite allowing contestants to place their entries online. The site also featured a video explaining the contest and other important details. Other contest components included a brochure, advertisement, social media campaign on Facebook, and direct mail program.Quest Fore also handled event advertisements and public relations. Judging for the contest occurred at Barry Callebaut's chocolate academy in Chicago, and finalists were announced at the World Chocolate Masters.
The Cacao Barry L'Art du Chocolatier microsite became a vital component of the contest and helped contribute to its great success. Visit Cocoa Barry on facebook to see the winners!