Sitecore is a world leading content management system (CMS) used by more than 32,000 websites — several of them some of the biggest brands in the world. Its popularity is attributed to its user-friendly features, including an intuitive interface for the simple creation of websites, a content editor that allows you to make changes to content right on the page, and design and template tools that make creating page layouts simple (even if you have limited HTML experience).
Despite its simplicity, Sitecore is not limiting; it provides comprehensive support all the audiences who use it (e.g., IT professionals, developers, online managers) or benefit from it. One example of this support is Sitecore’s marketing center, used by online managers to set goals, develop campaigns, and create Analytics filters for their site.
Developers and content managers can use sitecore to manage and deploy an unlimited number of sites from a single installation, making it easy to share assets within the media library and maintain consistent messaging and brand identity between different sites. In fact, Sitecore’s functionality within a media library itself is another great benefit: you can manage all your digital assets (PDFs, images, videos) in one location, and the editor can manipulate images within the library.
With built-in functionality for blogs, wikis, forums, polls, and surveys, as well as multilingual capabilities, Sitecore meets the needs of both big and small clients. When you are working with a CMS, it has to be adaptable to your needs — but also scalable to future industry trends and standards. Having worked with Sitecore extensively as a developer, I can truly say that they do a great job of this.